An American Legend Becomes Animal Welfare Approved

An American Legend Becomes Animal Welfare Approved

An American Legend Becomes Animal Welfare Approved

CONTACT: Jill Nado
December 10, 2010




Alexandria, VA– Some of the best burgers in the United States are now being made with humanely raised beef, thanks to Animal Welfare Approved, American Grass Fed Beef, and Dan Rosenthal, owner-operator of the Rosenthal Group.

The legendary Poag Mahone’s, of the Rosenthal Group, is the very first restaurant in Chicago to be serving this prized beef.

Poag Mahone’s  has been named as  one of the best burgers in America by Oprah Winfrey, and GQ magazine declared Poag Mahone’s as serving one of “Top Twenty Burgers You Must Eat Before You Die.” Animal Welfare Approved director Andrew Gunther says  “ the AWA label is going to help make Poag Mahone’s burgers  NUMBER ONE . “

Dan Rosenthal says he’s proud to be serving meat that bears the AWA label.  “There’s no question that the treatment of the animals is one of the top priorities that we’re seeking in the continuation of our purchasing program,” says Rosenthal.  He adds, “It’s not only the humane treatment of the animal, but what the animal is fed and what impact the farming system has on the environment and the quality of the meat people are consuming. AWA certification gives us the total package.”

Finding just the right humanely raised beef for Poag Mahone’s was no easy chore. Rosenthal tried meats from as far away as Uruguay until he came across the renowned stock of American Grass Fed from Missouri. AWA’s American Grass Fed worked extensively with Dan to get just the right blend of beef to maintain that classic Poag Mahone’s burger flavor.

Poag Mahone’s is using AWA beef in other dishes, too, and one of those is Rosenthal’s favorite—Guinness Beer Beef Stew. He says diners get two bonuses for the price of one out of the stew.  “You get nutrition and you get a little high from having this Guinness marinated product. It’s such a great combination of flavors.”

Interviews are available. Please call Jill Nado of AWA at 202-446-2138 or 301-233-4544.


Animal Welfare Approved audits and certifies family farms that raise their animals with the highest animal welfare standards, outdoors, on pasture or range. The World Society for the Protection of Animals (WSPA) has lauded these standards for two years running as being the most stringent when compared to other third-party certification programs. Visit for an online directory of approved farms, as well as restaurants, shops and markets where AWA farmers’ products are sold. Choose the one independent food label that means healthy, safe, environmentally responsible and humanely raised.


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