What is Natural beef?

According to the USDA, "Natural" may be used on the label when products contain "no artificial ingredients and are no more than minimally processed."  In effect, all fresh meat in the USA qualifies as “Natural” under the current USDA definition.  As a result producers and marketers who use this label try to further define what they in particular mean by “Natural”.  Most in the general public link in their mind the idea that natural meats are raised without the use of antibiotics and synthetic hormones.  Since these product attributes help to define what that particular producer means by “Natural” the sharp consumer needs to look for their inclusion on the label.  Unless a label specifies that it is produced without using antibiotics or synthetic hormones, which are additional claims under AMS/FSIS rules, then I think the consumer should assume that the product was raised including both.