Going Green

The new consumer is voting for what exists in the world by how they spend their dollars.  Many people come to grass fed because it is healthier and safer.  Many consumers choose grass fed because it represents more humane care and treatment of the livestock.  Some consumers like the idea of supporting American family farms.  Another huge segment chooses the grass fed model of production because on the environmental concerns associated with factory farming.

Mintel, a marketing research group, recently published results of consumer surveys that reflect this idea.  As more and more Americans are moving toward greener purchases the production of green products have increased over 200% in the last 5 years.  Mintel noted a trend in consumers’ growing interest in products that are not just organic or natural but address their environmental concerns.  More than ever shoppers want to purchase goods that help protect and preserve the world around us.

In this vein the green lifestyle has welcome arms around the solar based, environmentally friendly grass fed model of production.